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~February 6, 2025~ A long-established shop founded in 1924 (Taisho 13) Ichikyu Daifukudo, a mochi shop with its main store in Asahikawa. They have over 10 stores in Hokkaido, including sweet shops. A particularly long line stretched out almost in the center of the basement floor of Sapporo Daimaru. I fell in love at first sight with the "Strawberry Shiratama Zenzai" I saw through the gaps in the crowd! I took photos while joining the end of the line… In the narrow counter area, several young and cute staff members were efficiently handling everything. • [Trust First] Ichikyu's company motto • Opened in 1924 (Taisho 13) at 7-jo Shidan-dori, Asahikawa City (present-day Kaimono Park) • Opened the Asahimachi store in 1927 (Showa 2) at 2-jo 3-chome, Asahimachi, Asahikawa City (the current main store) • Closed the 7-jo main store in 1947 (Showa 22). Merged with the Asahimachi store and renamed "Ikkyu Mochigashi Honpo" - 1980 (Showa 55): Seibu Asahikawa store opened - 1996 (Heisei 8): Company name changed to Ikkyu Co., Ltd. and renamed again as "Mochidokoro Ikkyu Daifukudo" - 1997 (Heisei 9): Sapporo Maruyama store opened - 1998 (Heisei 10): Sapporo Marui Imai store opened - 2001 (Heisei 13): Mitsukoshi Sapporo store opened - 2002 (Heisei 14): Sapporo Tsukisamu Chuo store opened - 2003 (Heisei 15): Daimaru Sapporo store opened - Primarily uses adzuki beans harvested in Biei, Hokkaido. Said to be of high quality, comparable to or even better than those from Tokachi. Adzuki beans are said to have medicinal properties (containing vitamins B1 and B2, potassium, and saponins), and are slowly simmered with Hokkaido-produced sugar to make the bean paste. * Uses glutinous rice from Hokkaido. Its excellent elasticity and softness are said to be its main characteristics. My aunt used to make mochi a long time ago; you can feel that they value the natural flavor of the ingredients and don't add anything unnecessary. (It gets hard the next day → revived with 10 seconds in the microwave) In front of me, a high school boy bought one "Kinako Skewered Mochi ¥172 (tax included)." "It's popular with Hokkaido locals!" I thought, and imitated him, lol. The kinako coating on the skewered mochi makes it delicious and easy to eat. 🏢 I remember visiting the "Department Store Basement" at Daimaru shortly after it opened in 2003 and again about 10 years later. Back then, it was simple and not very stylish (sorry, lol), but it has been completely transformed and now feels just like Ginza.
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